Due to the COVID 19, we are all forced to stay at home for the time being until a vaccine is found for it. Despite the corona virus threat outside, life goes on and you would be torn between hiring a digital marketing agency and a social media manager. Here are the factors that would most likely make you decide which one you would end up hiring:
Check out the experience of the digital agency and the social media manager. Whichever has the longer experience would have the edge. By this time, you should already know that there are a lot of things that only experience can teach. Also, if the digital agency has been around for a while then that means a lot of people are hiring them.
A digital marketing agency will give you a report each month regarding how the social media strategies are doing. They will tell you how social media has so far impacted your business ever since you decided to have Facebook, Twitter, and Instagram accounts. They will give suggestions on what can be done to the strategies so that more people will be reached. The agency will give you a detailed report on what they will do from the part where they research up until everything is accomplished. Thus, your brand would be able to focus on what exactly is working for your business. You would not need to waste time on strategies that are not working.
A Massive Team
When you hire a digital agency, you will have a lot of people pooling their talents to give you the best results you could ask for. On the other hand, a social media manager will need to the best he or she can in order to not disappoint you and that will take long hours. Like they say, two heads are better than one but you are dealing here with lots of people who are quite well-versed in this industry. A well-informed team would be able to come up with content that a lot of people would watch if it is in video format. Thus, that would be good news for your brand.
As we are in the middle of a pandemic, you must take your budget in mind too. If it would cost the same price to hire an agency and an in-house social media person, then go for the agency as they would give better results. On the other hand, if an agency would cost you a lot more money, better go for a well-accomplished social media manager. Better check out his or her CV to find out what that person has accomplished in the past. You would want that person to perform up to your standards. It really depends as there are times when an employee would cost more considering you would need to give the person a bonus during the Holidays and the employee would take an uncertain period of leave for quite a long time.
If your interested in hiring either service feel free to contact us. We can help with any budget.